According to a press release just out Moniker® and SnapNames®, announced today they were going to provide Sunrise and Land Rush auction services for new gTLD registries
“Leveraging industry expertise and patented technology, auction services are now available for the initial launch phases of a new gTLD – typically known as Sunrise and Landrush phases.”
“SnapNames’ Sunrise and Landrush auctions offer registries a reliable and equitable means to allocate a new domain name when multiple parties have submitted registry approved applications.”
“With highly anticipated innovation and growth expected from the launch of new generic top level domains, we are pleased to announce the newest addition to our solutions for registry operators and brands,” said Craig Snyder, CEO of Moniker and SnapNames. “Our technology and marketing focus continues to provide strategic tools that positively impact profitability for our partners and customers – which is essential in today’s global economy.”
“With the addition of Sunrise and Landrush auctions, Moniker and SnapNames further expand registry products focused on monetizing and attracting users globally at every stage of the domain lifecycle from launch to maturity to expiration. The comprehensive registry solutions suite now includes:
- Sunrise & Landrush Auctions – providing proven technology and expertise to allocate new gTLDs when multiple approved applications exist
- General Availability Registrations & Auctions – partnering with registries to market and provide businesses and individuals worldwide secure domain registrations and distribution
- Premium Brokerage, Auction & Escrow Services – build your registry brand, gain exposure globally and generate revenue from high-profile registry reserved and owned domain name sales
- Expiring & Deleting Auctions – converting registrar and registry non-renewing domains into high-margin recurring revenue while boosting the number of domains under management”
“Registry solutions provide robust support to assist our partners every step of the way.”
- Personalized consulting and solutions from inception to completion
- Easy implementation with automated results and tracking
- Ongoing revenue solutions – Premium, Expiring and Deleting sales programs
- Customized marketing and sales support and opportunities – online and traditional
- Dedicated technical support and account management”
June 19, 2012 No Comments
Sedo.com just released a list of what it considers to be the top 10 new gTLD strings.
According to a statistical analysis by Sedo, the top 10 most valuable domains being sought are:
“The analysis was calculated by economist, researcher and domain pricing expert, Thies Lindenthal. the creator of IDNX, the first scientific-grade domain price index.”
“Many factors make domains unique and difficult to compare side by side, but analyzing hundreds of thousands of domain transactions on Sedo’s marketplace – and applying real estate pricing methodologies – has provided significant insight into the factors that determine domain value,” said Lindenthal. “New gTLDs are actually not that new, they’re really just traditional domain names on steroids. We should evaluate their fundamental strengths in a similar way to how we traditionally price domain names.”
Cost Versus Value
“Considering the substantial cost associated with applying for and managing a new TLD, this research can help companies justify their potential investment by identifying extensions with the best chance of success. T”
“The cost involved in the new TLD process includes an $185,000 application fee, on top of a $25,000 annual fee and any operational costs that will be assumed by whoever is awarded the registry. In addition, gTLDs that have multiple organizations applying for them could go to auction, driving the cost up even more.”
“In addition to providing insight for companies competing to manage new TLDs, this ranking also gives end users a better idea of the domains in which they should invest their time and marketing budgets once the new extensions are launched.”
“The ranking to predict new gTLD effectiveness is derived from a formula of five criteria that typically affect a domain’s value. Those criteria are:
- Number of applicants for the new gTLD
- Number of Google searches for keywords or terms within the new gTLD
- Expected Cost-per-Click of online advertisements that include the gTLD as a keyword
- Number of registered .COM domains that include the gTLD at the end of the keyword (e.g. MyShop.com as compared with My.Shop)
- Number of preregistrations according to UnitedDomains.com
“The first indication of which factor matters the most comes simply from counting the number of applications for each gTLD.”
“If there are a lot of investors trying to secure a particular keyword, it’s a strong indication that the word will be a valuable top level domain.”
“For example, thirteen applicants paid at least $185,000 trying to win .APP, indicating a high valuation.”
“For others extensions, competition is not as strong.”
“Only Google and Microsoft stepped into the ring to acquire .DOCS, for example.…
June 18, 2012 No Comments
So what if you want to object to a new gTLD string?
The first thing you should know is that not everyone can file an objection.
The second thing you should know is that filing an objection is not free, nor is it exactly cheap (pricing is at the end of the piece).
The cost to object varies depending on the basis for your objection, of which there are 4, and like the UDRP in some cases, if you want a hearing, how many panelists you want to decide on your objection, how long the hearing lasts and how many objections you have.
According to ICANN “The objection period for new gTLDs begins when the applied-for domain names, or strings, are posted and is intended to remain open for approximately seven months.”
“After the objection filing period closes, all objections received will move through the dispute resolution process, estimated to take approximately five months, in the absence of extraordinary circumstances.”
Filing an Objection
“An objection-filing period was built into the New gTLD Program as a way to protect certain rights and interests.”
“For example, if someone has applied for your brand or trademark, or perhaps you oppose a gTLD that targets a community in which you are involved, you can formally object to that application.”
“Filing an objection gives you the opportunity to have your objection considered before a panel of qualified experts in the relevant subject area.”
“Anyone with standing may submit a formal objection on any one of four objection grounds.”
“All objections must be filed directly with the selected Dispute Resolution Service Provider (DRSP), not with ICANN.”
“Below is a list of objection grounds, who has standing, and which DRSP to file with:
|Objection Ground||What it Means||Who has Standing||Dispute Resolution Service Provider|
|String Confusion||The applied for gTLD string is confusingly similar to an existing TLD or to another applied-for gTLD string. If two confusingly similar TLDs are delegated this could cause user confusion.See section 220.127.116.11 of the Applicant Guidebook.||An existing TLD operator or a gTLD applicant in the same application round.See section 3.2.2 of the Applicant Guidebook.||The International Centre for Dispute ResolutionICDR Fees[PDF, 18 KB]ICDR Rules[PDF, 18 KB]See section 3.2.3 of the Applicant Guidebook|
|Legal Rights||The applied-for gTLD string violates the legal rights of the objector.See section 18.104.22.168 of the Applicant Guidebook.||A rightsholder.|
June 18, 2012 No Comments
Thanks to our friends at Afilias who have a new take on the standard keyboard in the new gTLD world.
“This infographic of the bulk of major brands applying to ICANN for a new gTLD. (And, yes, this graphic covers all brands, not just ones that Afilias is working with.)
“We’ve also included some of the major geographic areas applying for TLDs; those are on the “function” keys.”
(you can click on the image to enlarge it)
June 15, 2012 No Comments
Our Chat With Demand Media About Their Apps For: .Airforce, .Navy., Republican, .Democrat, .Kaufen, .Moda, .Moto
We reached out to Demand Media, Inc. to get some more information on some of the new gTLD’s they applied for.
Leyla Farah was nice enough to respond on behalf of Demand.
Here is the email interview:
Q: There are some applications made by Demand that strike me as quite strange.
Can anyone chat about the thoughts and business plan behind the new gTLD’s Demand applied for like:
Are you doing these on behalf of the armed forces or with the consent of them?
If not don’t you expect objection to them from the armed forces?
Likewise the new gTLD’s applications for:
Don’t you expect those political; parties to object to the applications?
“””Our entire portfolio of gTLD applications were all grounded in the same data-driven process.
“We analyzed all of the data we could find to determine which words people were consistently using to navigate through their digital world.”
“Many of the most interesting words capture a universal sense of personal or professional identity, or are words that have come to define large and important ideas around the world. ”
“Ideas like “democrat” and “army” and “actor” represent global, vibrant communities that naturally gravitate to one another using shared language and experiences. ”
They are universal ideas that aren’t limited to any single entity like an armed service or political party in a single country — in fact they are often used generically (e.g., “Arnie’s Army” etc.). ”
“Because of the universality and generic nature of of these words, there really aren’t grounds for objection by anyone.”
“More information about the mission for these applications can be seen in question 18 of each of our ICANN new gTLD applications here:”
“I’ve also attached a document to this email that combines all of our Question 18 answers for your convenience.”
What are the thoughts behind
Finally I understand what a NINJA is, but whom do you expect to want to register, do business under or have the email address for .NINJA?
“Again, our strategy was to use data to unearth hidden gems.”
“We identified words that spoke to universal themes of identity, or words that have come to define a universal understanding of a concept. ”
“Strings like “ninja” and “moto” are a reflection of the evolution of language and culture itself.”
“These days, individuals with exceptional skills are commonly referred to as “ninjas” – no matter where they happen to live or what language they happen to speak.”
“The word “moto” captures the global phenomenon of motosport culture in a single word that transcends both language and geography.”
“Our data told us these types of strings represent some of the best available business opportunities precisely because they reach the broadest communities in the real world.”
“Importantly, the nature of the data also signaled to us that these kinds of names were unlikely to be spotted by others in the ICANN process.”
“Our website at dotninja.co gives some fun examples of that particular string in use.”
According to their application, Demand Media says about the extension .Kaufen”
“It is a generic and broadly used German word that holds particular affinity for people and organizations engaged in online commerce.:”
“Global in scope, today a passionate group of millions of consumers and hundreds of thousands of organizations identify with this word.”
“The mission and purpose of the .kaufen TLD is to establish an easily recognized and accessible namespace for the German-speaking portion of this large and dynamic group.”…
June 15, 2012 No Comments
Another ominous ‘issue” has been revealed tonight by ICANN which forced them “temporarily disabled viewing of the application details” for the new gTLD applications that was just published yesterday.
In an announcement posted on ICANN’ site:
“We are looking into reports of an issue with the posted new gTLDs applications on the ICANN website. We have temporarily disabled viewing of the application details. We will provide an update soon.”
“We will provide an update soon” is a familiar term to all ICANN followers who just saw similar language while the TAS system was taken off line after another “issue” was found by ICANN that allowed some applicants to see other applicants information.
In this case Domainicite.com is reporting that ICANN displayed the home address of the contacts for some new gTLD applicants:
“Some applicants noticed today that the personal contact information of their named primary and secondary contacts had been published during yesterday’s Big Reveal.
In many cases this included these employees’ home addresses, despite the fact that the Applicant Guidebook specifically states that this information would not be published.”
This is now the second “issue” ICANN has had in the new gTLD application process.
Certainly ICANN is off to less than a stellar start, especially for a program for which they have taken in $350 Million dollars in fees already.…
June 14, 2012 No Comments
Everyone is the domain name industry is quite aware of the history of the .Mobi TLD and the various stories behind it.
The .Mobi Registry started selling domains in 2006 at the TRAFFIC auction even before launching.
Now it seems its deja vu all over again, as four applicants are going for very similar new gTLD’s.
There are three applications for .Mobile that would be .Mobi +le and one application for .Mobily which is .Mobi + ly.
Now beyond the question of how ICANN would ever approve these extensions when the ICANN Guidebook clearly says that new gTLD cannot be confusingly similar to an existing TLD, how do these applicants hope to compete against an incumbent, shorter TLD?
The question is even more interesting when you consider the applicants.
Amazon is one of the applicants for .mobile as well as the domain industry veterans that comprise Donuts, Inc.
According to the most recently filed Registry report with ICANN for February 2012, there are 1,038,210 registered .Mobi domain names.…
June 14, 2012 No Comments
USAtoday.com just covered an application for the new gTLD .Church.
The applicant is described as “high tech megachurch out of Oklahoma” and currently uses the domain name LifeChurch.tv
“”LifeChurch.tv broadcasts Web worship services online to 15 locations in Oklahoma, Texas, Tennessee, Florida and New York, set up a free Bible app for mobile devices, and offers resources to 100,000 pastors — “our target market for dot.church.””
Donuts is the other applicant for .Church.
Which raises the question if this extension goes to auction where is the money going to come from for LifeChurch.tv to bid, possibly into the seven figures to win the auction.
Will the GAC object to extension altogether or other religious groups?
Even the Vatican?
How about .Bible whose application was submitted by the American Bible Society.
How about .Mormon which was applied for by “IRI Domain Management, LLC”
Will the Mormon church allow that company to own .Mormon in the right of the dot space?
Interesting months ahead.…
June 14, 2012 No Comments
Earlier today we listed the new gTLD strings which had 4 or more applications.
Obviously those are conflicting applications but there is another type of conflicting applications; those that don’t match but cover the same subject, or field or profession.
Take the case of the legal profession.
There are applications for .Law, .Lawyer., .Legal, .Attorney and .Esq.
That means there is a real possibility that not only will some of those new extensions will have to compete against existing extensions but they may have to compete against each other for a share of a segmented market.
This is not the only example:
There are applications for .health, .med and .Healthcare, .hospital
.gripe and .sucks
.Corp, .Company, .LLC, .LTD, .Inc, .Limited, .LLP will also have to compete with .Co that has branded it self to stand for company or corporation among other things.
.DDS, .Dental, .Dentist
.Discount, .Deals. Save
.Earth, .Eco., Green, .World
.movie, .film, .video
.Auto, .Autos, .Car, .Cars
Accountant, .Accountants, .CPA
.game, .games, .play
.RealEstate, .MLS, .REALTY, .Property, .REALTOR, .Home, .Rentals, .Condos, .Casa
.buy, .shop, .shopping, .buy, .store., supply, .supplies
June 13, 2012 No Comments
“Demand Media is the only applicant for 16 of its 26 total applications for new generic Top Level Domains (gTLDs).”
“We are very pleased with today’s results.”
“We selected our TLDs based on data-driven algorithms that leveraged our leading registrar and content platforms to determine what domains small businesses and consumers were demanding,” said Taryn Naidu, EVP, Demand Media. “We are excited about the market potential for each of our TLDs and look forward to the innovative new product offerings that will result from making these available to consumers.”
The 16 new gTLDs for which Demand Media is the only applicant are as follows: .actor, .airforce, .army, .dance, .democrat, .engineer, .gives, .immobilien, .kaufen, .moda, .navy, .ninja, .pub, .rehab, .republican, and .social.
Additionally, Demand Media has applied for the following new gTLDs that also have multiple applicants: .bar, .cam, .fishing, .gay, .green, .map, .mom, .moto, .rip, and .wow.
June 13, 2012 No Comments