Checking out Big Media company’s new gTLD applications clearly not every media company participated in the new gTLD program.
Some of the major US TV Networks applied for their matching gTLD including .CBS, .ABC and .Fox
Some of the glaring non-applicants were .Disney .Espn, .CNN, MTV
The British Broadcasting Company applied for .BBC
Sony applied for .Sony
June 13, 2012 No Comments
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S.
It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.
“More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, President and CEO, IAB. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.”
“Digital media captures consumers’ imaginations, and marketers increasingly turn to interactive advertising to successfully speak to their customers,” said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB.
“The year-over-year growth between Q1 2011 and Q1 2012 sets quite a milestone,” said David Silverman, Partner, PwC U.S. “Moreover, a 15 percent increase over the comparable period in 2011 is a solid affirmation the internet is delivering on its promise to attract consumers and the advertising dollars that follow.”
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.
The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free email providers, and all other companies selling digital advertising.
The full report is issued twice yearly for full and half-year data, and topline quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available a by clicking here
June 11, 2012 No Comments
Google has just promised more transparency for advertisers on its blog. (Still nothing for publishers)
The new report promisses to:
Provides Impression Share at the keyword level
A new Auction Insights Report which will provide competitor data.
In-depth is the Top of page rate.
Here is the post:
A key component of developing a search ads strategy is understanding what other advertisers are doing, and using this intelligence to optimize campaigns for top performance. To empower advertisers to make better informed optimization decisions, we’re launching the Auction insights report.
We currently provide Impression share columns within campaign and ad group reports that show the percentage of impressions received, compared to the estimated number of impressions for which they were eligible. While this report gives valuable insight into missed opportunities in aggregate, it also raises additional questions — who competes in the same auctions, and can performance data be made available at a more detailed level?
With the Auction insights report, you can compare your performance with other advertisers who compete in the same set of auctions as you do. You can see how often your ads rank higher than other advertisers’ ads on the search results page, and how often your ads appear compared to theirs based on your estimated possible impressions. This information can help you make strategic decisions about bids, budgets, and keyword choices by showing you where you are succeeding and where you may be missing opportunities for improved performance.
The Auction insights report provides data at the keyword-level, and provides five different statistics: impression share, average position, overlap rate, position above rate, and top of page percent:
Reports can be generated for one keyword at a time, and data is only available for keywords that meet a minimum threshold of activity for the time period specified. If you see this icon () to the left of a keyword in your statistics table on the Keyword tab, you’ll know that the Auction insights report is available for that keyword.
Note: This report provides information on other advertisers that participated in the same auctions as you. This does not indicate that the other advertisers have the same keywords, match types, or other targeting settings as you. The other advertisers’ metrics shown are based only on instances when your ads were also estimated to be eligible to appear. These reports will not reveal the actual keywords, quality, or settings from your campaign, and it will not give you insight into the same information for others.…
May 24, 2012 No Comments
E L James Author Of The 3 Best Selling Books Didn’t Spent The Extra $60 To Register Matching Domains
If you check out iTunes right now under best selling books you will see the top 3 best sellers are all by the author E L James.
The 3 best sellers are transcending into pop culture phenomenon status.
The trilogy of books are:
Fifty Shades of Grey
Fifty Shades Darker
Fifty Shades Freed.
The books have quite a bit of erotic sex in them.
The first book, Fifty Shades of Grey was covered by the folks over at Saturday Night Live this past weekend.
While the author registered the domain FiftyShades.com and 50Shades.com way back in 2007 she failed to registered the matching .com for the actual book titles where just recently registered on March 1st of this year all at Godaddy all under privacy.
FiftyShades.com and 50Shades.com redirect to the author’s site at ElJamesAuthor.com
All 6 of the matching .com of each of the 3 books (with the word fifty and the number 50) appear to have been registered by the same person and now host a “fan page” which of course have Ads Sense along with some stories about the books series and the upcoming movie(s).
The domain name ElJames.com was registered in 2011 actually several days before the author registered the domain name ElJamesAuthor.com.
ELJames.com goes to a Godaddy Placeholder.
It appears the author knew the importance of locking up domain names, but for some reason neither the author, his publisher, agent and other handlers, thought about the registering the matching domains of the actual book titles and soon to be movie titles which look like they are heading to become the next Twilight.…
May 10, 2012 No Comments
Businessinsider.com is a publication I check out several times a day since it usually publishes 100+ articles on every topic from Tech to Sports.
BusinessInsider.com is starting BI Intelligence a paid subscription service that will require a membership to view certain articles.
In the case of BI Intelligence cost range from $199 a month (intro Price) all the way up to $3,999 (intro Price) which will wind up being $499 a month and $4,999 a year once the intro pricing ends.
In the domain name space both Domainincite.com and DotNxt.com both a have paid section
Domainincite.com has Domain Incite Pro, which costs $799 a year, Dotnxt.com paid section requires that you become a member.
So we would ask is this the future of blogging?
Other than advertisers blogging is a lot of work with minimal returns. Many bloggers incur a lot of travel expenditures attending conference like ICANN to report stories, that alone is going to force more and more bloggers to go to some to some sort of pay for info.
Selling access to exclusive content, something that was pretty untenable years ago looks like it maybe more the norm in the next couple of years
April 17, 2012 No Comments
Gamechanger? Marketpage Allows Anyone To Set Up A Store on Their Facebook Page & Snoop Dog Is The 1st
There was an interesting press release from MarketPage a system that “allows anyone to have a shop on their Facebook Page and invite others to sell there.”
Its seems like a natural.
You have a fanbase that wants to connect with you and you allow people to sell merchandise on your page your fans would be interested in.
The first one out of the block is none other than Snoop Dog.
Melvin Tercan, the CEO of Tinypay, Inc. the start-up behind MarketPage is quoted as saying:
“We’ve quickly discovered that it doesn’t make sense to create a shop just for your friends.”
“People seem to be coming together at Pages that promote a certain artist, brand or community and attract a lot of fans.”
“That’s the place where you want to sell.”
We’ve made it possible for all the 850 million Facebook users to create a true e-commerce community,”
MarketPage launches today as a marketplace solution for Facebook Pages and hip-hop superstar Snoop Dogg is the first to use it.
Snoop Dogg will be the first to have his merchandise for sale on his “Snooper market.”
Over 15 million of his fans on Facebook will have instant access to his MarketPage.
He has invited other merchants to sell on his page and plans to open it up for everyone in the near future.
Snoop says he’s excited to let his fans “get all their Snoop swag on.”
Tinypay the company behind Marketpage, is yet another startup using the .Me extension for its website, so they are Tinypay.me…
March 19, 2012 No Comments
Will Lana Del Rey appear on American Idol?
As any American Idol fan knows Jimmy is on the show each week to coach and critic the contestants.
The show typically features live performance during its result shows of recording artists, so why we don’t have any inside information on this , logically Jimmy would feature one of his hottest artists on the show sometime this year and we think sooner than later.
There is also a blogger who is reporting that Lana will be performing during the American Idol show this week but her performance maybe taped for playback on a later show.
March 14, 2012 No Comments
Jay-Z & Beyonce Trademark Their Baby’s Name But Don’t Own The Domains BlueIvy.com or BlueIvyCarter.com
According to a story today in in the Washington Post, Jay-Z and Beyoncé have filed a trademark application on their baby’s name Blue Ivy Carter, On January 26th.
The application was filed by TBGK Trademark Holdings, Beyoncé’s company to cover all things fashion as well as baby carriages, baby cosmetics, and diaper bags.
The article goes on to say that two other trademark applications filed after the babies birth have already been turned down:
“Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11 — just four days after the baby was born. Another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant ” and consumers would falsely assume that the products were approved by the celebrity parents”
Of course since we are a publication concentrated on domain names, we checked it out and the domain name BlueIvy.com was registered way back in 1999 and goes to a placeholder for the registrar.
The domain name BlueIvyCarter.com on the other hand was registered on January 8th, 2012.
The baby was born on Saturday night January 7th and announced to the world on January 8th along with the name of the baby.
Were some of the most successful people in the entertainment world with their own highly successful businesses on top of the domain game and smart enough to register the .com domain name of their baby?
Look like they were not.
The domain name is under privacy at Godaddy.com, but if you check DomainTools.com to see the original registration it looks like the parents missed on registering the .com version of their baby’s name that they just trademarked.
The domain name BlueIvyCarter.com is going to a Godaddy default registrar PPC page.
BlueIvyCarter.net was also registered on January 8th and is going to a “tribute page” which indicates the domain is for sale.
The same person that registered the .net also registered the .org but that domain is going to the Godaddy default PPC page.
BlueIvyCarter.me didn’t get registered until January 13th, also not owned by the parents.
As for BlueIvyCarter.xxx that domain was registered on January 11th to an address in NY.
That domain does not resolve.
The bottom line this is a good lesson for all celebrities actually all parents, maybe you should secure the matching .com domain name of your baby before announcing it to the world, especially if your planning on trademarking the name.…
February 9, 2012 No Comments
Bob Parsons & Richard Rosenblatt Makes The Reuters/Klout Top 50 “Most Influential Execs on the Web” List
Two CEO from the domain name industry space have been named by Klout.com/Reuters as one of the top 50 “Most Influential Execs on the Web”
Richard Rosenblatt, the CEO of Demand Media, Inc. is listed as number 34 on the list with a Klout Score of 56.
Bob Parsons, the Executive Chairman of Godaddy.com is listed as number 40 on the list with a Klout Score of 53. (It should be noted that Klout incorrectly still has Parsons listed as the CEO of Godaddy).
Both Richard and Bob’s Klout score are higher as that of the CEO of Group On, LinkedIn and Zynga.
Also making the top 50 list is Esther Dyson one of the most vocal opponents of the new gTLD program who made the list at number 46 as the CEO of EDventure Holdings.
It took a Klout score 51 to make the Top 50 list.
The number one spot went to Pete Cashmore the founder and CEO of Mashable with a Klout score of 89.
Oprah, Rupert Murdock, Richard Branson, Mark Cuban, Steve Forbes, Michael Dell all made the list.
Mark Zukerberg of Facebook did not.
In the spirit of full disclosure, and for the record I have a Klout score of 47.
February 6, 2012 No Comments
Yahoo! Tells Tsavo Media Its Owes Them $4.8 million For Sending Low Quality Traffic to Yahoo Advertisers
According to a Press Release today Cyberplex Inc. (TSX:CX), subsidiary, Tsavo Media will have to repay Yahoo! approximately $4.8 million over a reasonable time period” for sending low quality traffic to Yahoo advertisers.
“Yahoo! is retroactively charging Tsavo for what Yahoo! is now saying was actually low quality traffic, ranging back over many months during 2011.”
“While the Company and Yahoo! remain in discussions on this issue, the Company now expects that Yahoo! will enforce its decision to charge back this amount citing its right to do so pursuant to the terms of Tsavo Media’s agreement with Yahoo!.”
“Cyberplex also announced today that its President, Ted Hastings, has provided his resignation.”
According to TechCrunch.com, Tsavo Media operates a network of roughly 300 websites and blogs which generated the traffic.
February 6, 2012 No Comments