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Posts from — March 2017

Is .eco for me?

.eco – the new domain extension for those committed to positive change for the planet – is nearing the end of the 60-day sunrise period. Over the past few months, .eco has met with corporate registrars, including Safenames, to review the value of the .eco extension and its applicability to corporations.

One of the questions we have been asked is “Is .eco for global corporations?” The answer is a resounding yes.

The .eco community is made up of millions of businesses, organizations and people who are committed to positive change for the planet. In recent years, Corporate Social Responsibility (CSR) has taken on an increasing role within corporations’ overall strategic goals and missions. Global brands including Unilever, Michelin, Samsung, Ikea and Johnson & Johnson, to name a few, are leading the way in the world of CSR.

In a recent Forbes article, Reputation Institute managing partner Fernando Prado said “Companies are not communicating what they do, their good deeds. A lot of times we see that companies have a lot of people who do not know a lot about what they’re actually doing … If they are able to communicate, they can build their reputations and reputations build business.”

Helping companies and organizations tell their sustainability story is one of the driving forces behind the creation of .eco. According to Trevor Bowden, co-founder of .eco, “We know that people care about the environment and want to make better choices. This has been shown in study after study. What we saw was a need for a way for people to better understand what companies, products and services matched their own values. So we created .eco, the only environmentally-focused domain backed by the community.”

To increase trust and transparency, in addition to a .eco domain, companies will be able to complete their .eco profile and use the .eco trustmark. These free services will help them communicate their sustainability story to their investors, employees and more importantly, their customers.

According to a recent study from Unilever, getting that communication right could have a real impact on the bottom line. Their study of 20,000 adults found that “more than one in five people would actively choose brands if they made their sustainability credentials clearer on their packaging and in their marketing”, representing “a potential untapped opportunity of €966 billion out of a €2.5 trillion total market for sustainable goods.”

In the words of Keith Weed, Unilever’s Chief Marketing and Communications Officer, “[companies] must act quickly to prove their social and environmental credentials and show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.”

.eco is an ideal extension for any corporation that wants to:

  • showcase specific commitments to the environment, or launch an awareness campaign about the good work they do;
  • highlight in-house sustainability initiatives, such as recycling and ridesharing programs, being paper-free, or operating a green data centre;
  • promote their eco-friendly products and services, such as certified organic food, home cleaning products or consumer goods.

As the .eco sunrise period comes to a close on April 2, 2017, the question for corporations isn’t “Is .eco for me?”. The right question is “How can we stand out from the crowd to better communicate our CSR?” The answer is .eco.

Michael Ward
VP, Business Development
Big Room (.eco Registry)

March 31, 2017   No Comments

WIPO Domain Name Decision D2017-0082 for boehringer-ingelheim.vip

WIPO Domain Name Decision for boehringer-ingelheim.vip

March 31, 2017   No Comments

WIPO Domain Name Decision D2017-0114 for michelinnorthamerica.com

WIPO Domain Name Decision for michelinnorthamerica.com

March 31, 2017   No Comments

WIPO Domain Name Decision D2017-0219 for regenreron.com

WIPO Domain Name Decision for regenreron.com

March 31, 2017   No Comments

WIPO Domain Name Decision D2017-0145 for cic-bank.info, cic-bank.online

WIPO Domain Name Decision for cic-bank.info, cic-bank.online

March 31, 2017   No Comments

Proposed Fundamentals Bylaws Changes to Move the Board Governance Committee’s Reconsideration Process Responsibilities to Another Board Committee

Open Date: 31 March 2017 Close Date: 10 May 2017
Originating Organization: Legal
Categories/Tags: Accountability/Transparency, Bylaws
Brief Overview: ICANN is posting for public comment proposed Fundamental Bylaws revisions that would move the Board Governance Committee’s (BGC) responsibilities for the Reconsideration process as set forth under Article 4, Section 4.2 of the Bylaws to the Board Accountability Mechanisms Committee (BAMC). No other changes to the Reconsideration process are proposed or anticipated as a result of these Bylaws modifications.
Link: https://www.icann.org/public-comments/bylaws-bgc-2017-03-31-en

March 31, 2017   No Comments

WIPO Domain Name Decision DNL2017-0008 for coccinelleamsterdam.nl

WIPO Domain Name Decision for coccinelleamsterdam.nl

March 30, 2017   No Comments

WIPO Domain Name Decision D2017-0054 for asosshopit.com, poloasos.com

WIPO Domain Name Decision for asosshopit.com, poloasos.com

March 30, 2017   No Comments

WIPO Domain Name Decision D2017-0077 for michelincn.com

WIPO Domain Name Decision for michelincn.com

March 30, 2017   No Comments

WIPO Domain Name Decision D2017-0156 for bmdecoder.com, bmwdecoder.com

WIPO Domain Name Decision for bmdecoder.com, bmwdecoder.com

March 30, 2017   No Comments