The Uniform Domain Name Dispute Resolution Policy Legal Information Site

Random header image... Refresh for more!

New Contracting Statistics Released

pixelstats trackingpixel

July 2, 2015   No Comments

New Contracting Statistics Released

pixelstats trackingpixel

July 2, 2015   No Comments

New Contracting Statistics Released

pixelstats trackingpixel

July 2, 2015   No Comments

Will Google Move To the Right of the Dot?

Age.com recently posed the question in an article, “will Google Switch To .Google & .YouTube By The End Of The Year?” and we simply cannot wait to find out. While new gTLDs have already changed the domain name registration landscape, some (perhaps many) remain reluctant to register a .brand for their business—mainly for fear that not representing with a standard .com will somehow have a negative impact. But some large/global brands are shaking things up–Barclays recently launched the branded domain names .barclays and .barclaycard. According to Barclay’s news release, registering .brand domains “allows them to create a simplified online user experience, making it crystal clear to [their] customers that they are engaging with a genuine Barclays site.” There is also talk from some media sources that Google and its YouTube brand may register .brand domains in Q4 (.google and .youtube, respectively) this year with the launch of celebrity anchor sites (e.g. rockgod.youtube). If Google makes this move to the right (of the dot), it will be a game changer.

So why haven’t more companies made the move already? Let’s face it, even for global enterprises “new” can often be scary. Perhaps in light of Barclays recent move, and Google’s impending move, we can begin thinking of new gTLDs as “more” instead of “new”. More available domains, more opportunity, more targeted/relevant traffic, higher search rankings, etc. It has become incredibly difficult to find a short domain (because .com et al are saturated)—so ‘more’ gTLDs offer ‘new’ opportunities to be creative and once again register short, relevant domain names that aren’t already registered.

Registering a .brand domain allows you to lose the ambiguity and let potential customers know exactly who you are and what you do. Registering these domains is also a great way to brand and market your products and services. “Registering a .brand top level domain can make it clear to customers that they are visiting or purchasing from an authentic website (or, conversely, when they’re not). It can also offer a breadth of marketing opportunities for different products, services and campaigns—think run.nike, drive.bentley, and the like.”

For questions please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

pixelstats trackingpixel

July 1, 2015   No Comments

WIPO Domain Name Decision D2015-0629 for bhpshareplus.com

WIPO Domain Name Decision for bhpshareplus.compixelstats trackingpixel

July 1, 2015   No Comments

WIPO Domain Name Decision D2015-0675 for advancenilfisk.com

WIPO Domain Name Decision for advancenilfisk.compixelstats trackingpixel

July 1, 2015   No Comments

WIPO Domain Name Decision D2015-0744 for mp3deezer.com

WIPO Domain Name Decision for mp3deezer.compixelstats trackingpixel

July 1, 2015   No Comments

WIPO Domain Name Decision D2015-0655 for philipmorris.top

WIPO Domain Name Decision for philipmorris.toppixelstats trackingpixel

July 1, 2015   No Comments

WIPO Domain Name Decision DLI2015-0001 for cartier.li

WIPO Domain Name Decision for cartier.lipixelstats trackingpixel

July 1, 2015   No Comments

WIPO Domain Name Decision D2015-0509 for andyzshop.com

WIPO Domain Name Decision for andyzshop.compixelstats trackingpixel

June 30, 2015   No Comments